>> Sunday, February 14, 2010
Debuting in second place this weekend at the box office is the Fantasy-Adventure movie, Percy Jackson and the Olympians: The Lightning Thief, based on the novel by Rick Riordan.
Helping to lead the box office to a record Valentine's / President's Day weekend, Percy Jackson and the Olympians: The Lightning Thief grossed an estimated $40 million at the box office during the four-day weekend across North America.
It had a very strong per theater average of $11,918 from 3,356 locations, the second largest theater count of weekend.
These numbers are actually better than expected, since many thought that the PG rated flick would gross quite a bit less than it did.
20th Century Fox, the studio behind the movie, was obviously attempting to replicate the success that rival studio, Warner Brothers, saw with their adaptation of another Fantasy Novel, Harry Potter, as most everyone knows is one of the most successful franchise in box office history.
As a matter of fact, they even hired director Chris Columbus to director the movie, who has actually directed two of the Harry Potter films, including the very first one.
According to various sources, Percy Jackson and the Olympians: The Lightning Thief had a budget of $145 million, but there are also other sources that claim it only cost $95 million. Which production cost is correct remains to be seen, but it definitely will make a big difference in analyzing whether or not the movie will be profitable for Fox, and if they will make a sequel.
In addition, international box office numbers for "Percy Jackson" have not yet been released, and these numbers could potentially be crucial to its worldwide box office haul.
If "The Lighting Thief" can hold well in the coming days, and weekends at the box office, as well as post strong numbers overseas, it might just become a success for 20th Century Fox, but again, it will depend on its budget.
Something that the movie also has going for it, is the fact that it could be a big-seller when it is released to the Home Entertainment Market, where DVD sales could give "Percy Jackson" a substantial revenue boost.
Aside from the its star, Logan Lerman, the movie also featured Sean Bean, Pierce Brosnan, Steve Coogan, Rosario Dawson, Catherine Keener, and Uma Thurman. This really is a great cast, and I think it's a shame Fox didn't show them more in the advertisements for the movie, since I believe it could have benefited the it even more.
"The Lighting Thief" is a good opening for all of the movie's stars, and it certainly isn't a movie that will look bad on their box office record.
Please be sure to check back for all the latest box office numbers, movie reports, and just about everything related to movies and the box office.
1 Valentines Day (WB $52,410,000
2 Percy Jackson & The Olympians : The Lightning Thief Fox $31,100,000
3 The Wolfman Uni $30,627,000