As it did on Friday, Percy Jackson and the Olympians: The Lighting Thief will place second this weekend at the box office with a projected gross of $50 million for the four-day, double holiday weekend.
This gross is by far an over-performance for the Universal released movie, since it was expected to open more in the high $20 million range to possibly low $30 million numbers.
20th Century Fox is obviously trying to replicate the success that rival studio ,Warner Brothers, has seen with its adaptation of another Fantasy Adventure known as Harry Potter, which almost every one knows is one of the most successful movie franchises in history at the box office.
In fact, they even hired Chris Columbus to direct the movie, a director who has directed two Potter movies, including the very first one.
A $50 million opening is very good news for Fox, especially since most thought it wouldn't be a success, and additionally The Lighting Thief has a budget of $145 million, without including advertising or prints.
Now, it's a bit too soon to call the move a success, but if it holds up well in the coming days and weekends at the box office, as well as a good performance overseas, The Lighting Thief will be just that.
As always, Thanks for reading this box office blog, and please be sure to check back for our weekend box office report with all the latest numbers, and everything else movie related.
source
This gross is by far an over-performance for the Universal released movie, since it was expected to open more in the high $20 million range to possibly low $30 million numbers.
20th Century Fox is obviously trying to replicate the success that rival studio ,Warner Brothers, has seen with its adaptation of another Fantasy Adventure known as Harry Potter, which almost every one knows is one of the most successful movie franchises in history at the box office.
In fact, they even hired Chris Columbus to direct the movie, a director who has directed two Potter movies, including the very first one.
A $50 million opening is very good news for Fox, especially since most thought it wouldn't be a success, and additionally The Lighting Thief has a budget of $145 million, without including advertising or prints.
Now, it's a bit too soon to call the move a success, but if it holds up well in the coming days and weekends at the box office, as well as a good performance overseas, The Lighting Thief will be just that.
As always, Thanks for reading this box office blog, and please be sure to check back for our weekend box office report with all the latest numbers, and everything else movie related.
source
