And it looks like Edinburgh could be about to cash in on the latest Hollywood blockbuster, with early talk of a star-studded premiere in the Capital and a massive tourism drive in support.
The Evening News can reveal high-level talks have already taken place at Edinburgh Castle between executives from Disney/Pixar and representatives of a range of organisations, including VisitScotland, to see how new film Brave can boost the coffers of the Capital and the country.
The 3D animated film, a fairytale set in the Highlands, features voice performances from a host of Scottish stars, including Billy Connolly, Robbie Coltrane and Kevin McKidd.
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