Known for 40 years as "The Education Station," KLCS-TV is embarking on its first-ever fundraising drive in an effort to replace the $1.4 million cut by its owner, the cash-strapped Los Angeles Unified School District.
A text-to-give campaign will be launched this week, with celebrity supporters urging viewers to use their cell- phones to donate $10 to the nonprofit station. The goal is to raise $100,000 by November, when a full-blown pledge drive will begin.
The money will help shore up the station's budget for educational programming, as well as the popular PBS offerings that are an essential part of its schedule.....
Actors Kevin McKidd ("Grey's Anatomy") and Christopher Meloni ("Law & Order: SVU") and former L.A. Laker A.C. Green will be among those asking viewers to make a $10 tax-deductible donation by using their smartphones to text KLCS to 80888.
How to help
Text the letters KLCS to 80888 to donate $10 to the nonprofit television station operated by the Los Angeles Unified School District. Donations can also be made at www.mobilecause.com/t2g/klcs_t2g.html
read full article here
A text-to-give campaign will be launched this week, with celebrity supporters urging viewers to use their cell- phones to donate $10 to the nonprofit station. The goal is to raise $100,000 by November, when a full-blown pledge drive will begin.
The money will help shore up the station's budget for educational programming, as well as the popular PBS offerings that are an essential part of its schedule.....
Actors Kevin McKidd ("Grey's Anatomy") and Christopher Meloni ("Law & Order: SVU") and former L.A. Laker A.C. Green will be among those asking viewers to make a $10 tax-deductible donation by using their smartphones to text KLCS to 80888.
How to help
Text the letters KLCS to 80888 to donate $10 to the nonprofit television station operated by the Los Angeles Unified School District. Donations can also be made at www.mobilecause.com/t2g/klcs_t2g.html
read full article here
